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Samantha Ramirez-Herrera

Samantha “Sam” Ramirez-Herrera is an entrepreneur, filmmaker, creative director, writer, mother, feminist, and civil rights activist. While she wears many hats, at her core, Sam is a storyteller.

Storytelling is the heartbeat of her company, (OTR), a creative content agency and digital magazine headquartered in Atlanta, Georgia. At OTR, Sam has built a network of creative multicultural millennials who use their talents and technology to tell raw, uncensored and authentic stories to uplift marginalized communities and promote purpose-driven brands, nonprofits and change-makers.

Sam’s unorthodox path to becoming a digital media maverick is rooted in her own story of drive and determination. She was 7 years old when her parents decided to move the family from Mexico City to the United States, seeking a better life. As an undocumented immigrant, she grew up in the shadows, working hard to get ahead while at the same time fearing the possibility of discovery and deportation. After graduating high school, she waited tables and worked other jobs to make ends meet before becoming a DREAMer, thanks to the Deferred Action for Childhood Arrivals (DACA) program. 

Sam’s speech at the 2018 Girls for a Change Summit was truly AMAZING. Sam is captivating and energizing, and her keynote address was widely remarked as the highlight of the day by attendees. Her story brings the audience on a journey from laughter to tears to the fierce belief that we all have the power to follow our dreams and change the world. Her success as a creative and an activist, despite the many setbacks that have been thrown in her way, is what has driven her to be the funky, fresh, powerful voice of women and marginalized people everywhere. Sam told the young women of Montana “If you don’t have fear, you don’t have an opportunity to show your courage.” Sam helped us achieve our goal of inspiring the next generation of female leaders.
— -Thrive, a Montana based non-profit that provides mentoring, education, and support for children and families.



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